Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

CELEBRATING THOSE WHO WENT BEFORE

Performance Racing Industry

SHUTTER SPEED

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

INDUSTRY INSIGHTS PAM MILLER • Pam Miller has dedicated her life to telling the behind-the-scenes stories of INDYCAR drivers on a regular basis, along with pioneering females who paved a path in motorsports, all while being a trailblazer herself in the world of television production.

SURVIVAL SKILLS • MID-LEVEL ROAD RACING SERIES ARE A CRITICAL INGREDIENT TO ACHIEVING SUCCESS AT THE TOP LEVELS. DEEP YET COMPETITIVE FIELDS CHALLENGE RACERS AND CREW MEMBERS TO RISE THROUGH THE RANKS AS THEY LEARN AND ADAPT, SHOWCASING THEIR SKILLS.

VINTAGE YET VITAL • Vintage road racing is shifting into expansion mode.

COPE RACE CARS • AS THE LEADING CHASSIS BUILDER IN TA2, COPE RACE CARS OF PINELLAS PARK, FLORIDA, EMPHASIZES CONSISTENT QUALITY WITH AFFORDABILITY, WHILE USING ARRIVE-AND-DRIVE AND DRIVER DEVELOPMENT PROGRAMS TO GROW THE BUSINESS AND, ULTIMATELY, THE SERIES.

SMALLER CHANGES FOR LONGER LIFE • WHILE “SMALL” IS THE OPERATIVE WORD, DON’T BE MISLED. THE CUMULATIVE EFFECTS ON TODAY’S HIGH-PERFORMANCE PISTONS ARE SUBSTANTIAL.

PROFIT-PRODUCING PLANNING • EVEN THOUGH THE PRI SHOW IS HALF A YEAR AWAY, EXHIBITORS WHO WANT THE MOST SUCCESSFUL EXPERIENCE MUST CROSS OFF SEVERAL ITEMS ON THEIR PRI SHOW TO-DO LIST. OUR EXPERT TEAM OFFERS SUGGESTIONS TO KEEP EXHIBITORS ON TRACK.

TOP - TIER TRANSMISSIONS • WHAT DOES IT TAKE FOR A TRANSMISSION TO SURVIVE BEHIND THE MOST POWERFUL ENGINES IN MOTORSPORTS? THESE SUPPLIERS PROVIDE THE INSIDE LINE.

SILENT BREAKTHROUGHS • VALVETRAIN UPGRADES ARE REDEFINING PERFORMANCE LIMITS AND IMPROVING ENGINE DURABILITY.

EDMONTON INTERNATIONAL RACEWAY • Racetrack promoters Loretta and Ron Thiering have created a unique rewards structure for racers’ continued participation that focuses on relationships rather than money.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

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